AUDI A5 world premiere



Our commitment is to support clients with ideas, storytelling, concepting and directing of impactful experiences and contents for all types of events, channels and platforms.

Our passion ensures the smooth running of every production and event, this includes scripting, directing, calling and coaching of presenters and participants.


Content strategy

A precisely designed content strategy is the backbone of successful communication. We develop individually tailored measures.

Creative strategy

The creative strategies by NIYU answer why, what and how you’ll achieve your individually definded goals. We determine the required KIPs and develop appropriate measurement methods.

Creative & art direction

NIYU’s art director develops sophisticated creative and audio-visual concepts & productions for your event and film project. He accompanies all creative production processes and thus is responsible for the artwork of your individual project.

Content writing

We support the entire process from research, planning, writing and editing to publishing. Everything from a single provider.

Motion graphics

More information coming soon. We deliver the service already – please contact us.


More information coming soon. We deliver the service already – please contact us.

Immersive Storytelling

More information coming soon. We deliver the service already – please contact us.

AR / VR / MR / XR

More information coming soon. We deliver the service already – please contact us.

Video editing

Every video production is in expert hands at NIYU.

Post production

VFX, CGI, colour grading, audio editing, … We take care of all the necessary steps.

Programming / show developement

Precise programming is the key to a flawless show. We know what matters.

Show calling & live directing

Show calling means understanding art and technique, feeling the moment and leading the whole team calmly and precisely. Years of experience in TV, live show, live stream and corporate allow us to deliver a steady and controlled call at all times. And at a live event, there is only one chance. It requires the ability to deliver clear direction and quick feedback.

Speaker training

At an event, every single participant contributes to the success of the whole. The comprehensive speaker training enables each individual to perform at their best.

Set Design

Whether it’s a show or a corporate event, live or filmed: set design is a key factor in creating an attractive and varied impression. With our technical and creative know-how, we develop individually adjusted looks.

Project & quality management

Creativity must also be implemented in assured quality. Our engineers and project managers add this important aspect to the services.

Sustainability consulting & planning

More information here: NIYU.sustainability

when creation leads to unique projects:
the AUDI Premiere Shanghai

Thomas Hofmann
Creation Director
+49 (0)30 8471 0869-4

Oliver Ohrndorf
Managing Director
+49 (0)30 8471 0869-0


You want to make sure that your customers are fascinated by the whole event and reached according to your goals?

Then please share your ideas with us – we are ready to create!



Have a look at some project insights!

We enable you to realise your greatest ideas, we fascinate your clients and we create your show and content for your success.

It was really a lot of fun, thanks again to Fabio and Lucas!
They always had time and of course super suggestions for our short-term wishes and changes!
Very solution-oriented thinking! It could not have gone better!

Claudia Schneider

Event Communication, AUDI AG

We were very satisfied with the technical planning for our sneak preview. The cooperation with NIYU was professional, result-oriented and absolutely relaxed. The result was to our complete satisfaction. Together we created a setting for our guests that was refreshing and different. Absolutely great for the purpose of a photo studio campaign with journalists.

Valentin Hipp

Live Kommunikation, Multimedia Contentproduktion, AUDI AG

Just a quick note to say THANK YOU, really, for your great work at Eurocucina and IFA this year. And thanks for ALWAYS going the extra mile and helping us find solutions. It’s a pleasure to work with you and we’re looking forward to more projects with your company!

Caroline Rey

Events Manager Europe, Electrolux

NIYU projects


years experience

Sicherheit auf Veranstaltungen – Der Verantwortliche für Veranstaltungstechnik

  Der/Die Verantwortliche für Veranstaltungstechnik (VfV) ist die Vertretung des Veranstalters oder des Betreibers in (sicherheits-)technischen Aspekten. Gemäß §40 Muster-Versammlungsstättenverordnung (MVStättVO) ist er/sie bei dem Aufbau, Abbau sowie bei Proben,...

Sicherheit auf Veranstaltungen – Die Veranstaltungsleitung

  Die Veranstaltungsleitung ist die zwingend erforderliche Vertretung des Auftraggebers (Veranstalters) bzw. in Fällen, wo dies die Location selbst ist, des Betreibers der Veranstaltungsstätte. Sie ist eine natürliche Person, welche in Abstimmung mit dem...

Sicherheit auf Veranstaltungen – Der Veranstalter / Auftraggeber

  Im Regelfall ist der Initiator eines Events der Auftraggeber für alle Positionen auf seiner Veranstaltung. Er gibt den Rahmen für ein Kreativkonzept vor, beauftragt ggf. eine externe Agentur für das Konzept sowie alle weiteren Dienstleister für die technische...

Sicherheit auf Veranstaltungen – Die Rollen

  Events bringen nicht nur eine kreative Planung, detaillierte Konzeption und logistische Vorbereitung mit sich: Es gilt insbesondere, alle Ideen und Vorhaben sicher vor Ort umzusetzen. Wir erklären, welche Faktoren im Thema Sicherheit bei Veranstaltungen wichtig...

Seminar Nachhaltige Events

  Nachhaltigkeit ist in aller Munde: Die gesellschaftliche Wachsamkeit wächst, Auftraggeber stellen vermehrt entsprechende Anforderungen und Nachwuchskräfte fordern ebenso eine nachhaltige Verantwortungswahrnehmung der (künftigen) Arbeitgeber. Dabei stellt sich...

NIYU & Federal Association for Sustainable Business

  Jetzt ist es offiziell: NIYU ist stolzes Mitglied des Bundesverbands Nachhaltige Wirtschaft! Und das nicht ohne Grund. Denn der BNW vertritt genau die Ziele, die NIYU insbesondere als Vorreiter in der Veranstaltungsbranche intensiv verfolgt.  // English...

Is home-office (more) harmful to the climate?

  Our first thought: No, working from home reduces a company's emissions, doesn't it?! However, in order for the positive effects to outweigh the negative, there are many dimensions to think of: // German translation below // Of course, emission sources in the...

274 measures for a sustainable production

  There is so much we can do! Do you know how much sustainability potential there is in your production? It begins from with small steps in location-scouting, different ways of communication, the way of choosing technical equipment up to accessibility for people...

360° Full Event Service

  May we introduce: Your one-stop full service // Many events require multiple stakeholders working together on a project: vendors, crews, artists, licensing authorities and so on. We manage the coordination for our clients, giving them more time...

Our DNA: Event Technology Solutions

  May we introduce: Each event is unique in its requirements and its implementations - after the conceptual design of creative events, it's all about bringing these spectacular ideas to life in state-of-the-art solutions. We deliver fully...