Automotive Event Productions

Over 20 years of experience in technical planning and implementation of automotive events such as international press events, driving events and launch events.

Porsche Taycan World Premiere

Projekt entdecken
Audi Family Day 2023
CARIAD and Volkswagen exhibition booths
BMW Pressekonferenz at CES Las Vegas
Audi Retail Partner Convention
Porsche Infotainment & Connectivity Conference
The all-new ŠKODA FABIA Premiere
Hyundai Messestand at IAA
CARIAD at IAA in Munich
BMW Studio Next
ŠKODA ENYAQ IV World Premiere
VW Golf World Premiere
BMW Vision iNext World Flight
Porsche 911
Porsche 911 World Premiere
Audi OMR Exhibition Booth
Audi at Berlinale
Inauguration of the Porsche Inspiration 911 Sculpture

Over 20 years of Automotive Event Production.

We have been successfully implementing projects of all sizes and challenges for the automotive industry worldwide for over 20 years. Thanks to the high qualifications of our employees and our deep understanding of the very special requirements, premium manufacturers entrust us with their event formats and brand activations. In addition to our enthusiasm for the industry, we are constantly driven by the technical improvement of the implementations and the simultaneous increase in sustainability.

Let's talk

Premium Production House


Our services for you

Our teams of experts in the areas of “Concept, Design & Creative”, “Event Engineering” and “Event Production” allow us to offer you the entire service package for a comprehensive event production. Whether you are in the concept phase or need strong production management for an event production on site – we will accompany your project professionally from start to finish.

Concept, Design & Creation

  • Audio Design
  • Conception
  • Consulting
  • Content Design & Production
  • Design
  • DMC
  • Integration into brand strategy
  • Light design
  • Technical design
  • Video & System Design

Planning & Event Engineering

  • 3D-CAD Maps & Design
  • Event infrastructure planning
  • Feasibility studies
  • Health & Safety Management
  • RFP Creation & Evaluation
  • Sustainability consulting & planning
  • Technical consulting
  • Technical management
  • Technical planning
  • Tenders

Event Production

  • Approval procedures
  • AR / VR / XR Solutions
  • Broadcasting
  • Content Management
  • Event Directing Services
  • Event logistics
  • Event-IT
  • General contractor
  • Immersive technologies
  • Infrastructure & Overlay
  • LED & Projections
  • Light, sound & video
  • Participants Management
  • Project Management
  • Project Supervision
  • Show Direction
  • Simulation / Show programming
  • Special Experiences
  • Stage & Rigging

Your benefits at a glance

Single Source Premium Event Production.

  • One contract and point of contact for everything
  • Turn-Key Solutions at the highest level
  • Efficient and budget-conscious project organization

Flexibility & independence that pays off.

  • Scalable teams for full implementation or individual jobs
  • Genuine added value through efficient team setup
  • Integration of experts for every specialty
  • Consultation and technical planning independent of manufacturers or partners

We take responsibility and offer security.

  • Risk minimization for the entire event production
  • Highest quality standards
  • On-time delivery and transparent project management

Thinking about your green footprint?

At NIYU, we are committed to the 17 Sustainable Development Goals (SDGs) of the United Nations. We constantly strive to improve our work and take responsibility and opportunities in our daily work. Get in touch with us and we will discuss the possibilities of making your event sustainable.

Find out more

[Automotive Case Study]


iNext World Flight


BMW Group and Lufthansa Cargo have teamed up for a unique project: the BMW Vision iNEXT World Flight. This impressive event was realized on board a specially converted Boeing 777F, the most efficient cargo aircraft in its class. The NIYU Event Production team not only took on the challenge of planning and implementing a fully customized staging, but also ensuring that the entire setup of the installation within the 777F could be seamlessly switched between presentation and flight mode – always with safety regulations and efficiency in mind.

The NIYU team was given the task of integrating all the event technology into the backdrop areas without overpowering the visual appearance. The task was mastered with a great deal of experience and technical finesse, ensuring the perfect implementation of the media technology concept and thus the smooth running of the event.

Key highlights:

Numerous soft-edge projections using 10 projectors
Use of an impressive LED floor over 40 m²
Various light installations including a light sky and light arcs
Show-ready sound and lighting equipment with approx. 100 intelligent spotlights and 30 loudspeakers for an immersive experience on board
Centrally controlled turntable for the concept car and doors from the control room

We are there for you

Curious? Then get in touch with one of
our experts now, fill out the form or send us an e-mail.


Managing Director & New Business

+49 (0)30 8471 0869-0


Managing Director & New Business

+49 (0)30 8471 0869-0


Senior Executive Producer

+49 (0)30 8471 0869-0


We look forward to getting to know you and your project and are always available for an initial exchange. Let’s get started now!