Brand Experience Events

We put your brand in the spotlight - with attention to detail and the latest technologies on the market, we make your product or service the star of the show.

The all-new ŠKODA FABIA Premiere

Projekt entdecken
The all-new ŠKODA FABIA Premiere
ŠKODA ENYAQ IV World Premiere
BMW Studio Next
ADIDAS Paris Performance Store
VW Golf World Premiere
Porsche Taycan World Premiere
Media Showroom for Siemens Healthineers
BMW Vision iNext World Flight
Porsche 911 World Premiere
Porsche 911

Emotions for the perfect brand experience.

Our experienced team of consultants, designers, and engineers ensures the perfect brand presentation at event formats such as press events, product launch events, or driving events in the automotive sector. Additionally, we plan and implement installations or complete showrooms and experience centers, creating impressive experiences for your guests and customers through innovative technologies.

Our Event Formats

Driving events

Technical planning, control and project management of press and VIP driving events that get the adrenaline pumping.

Launch Events

We accompany your launch event from the conception and technical implementation to on-site support and create the perfect setting for an unforgettable guest experience.

PoS Installations

Our creative and functional solutions perfectly showcase your products at the point of sale and attract the attention of your customers. From conception and design to professional installation – we take care of every detail to optimize your point of sale.


We bring a moving brand experience to your customers – through smart solutions that are mobile and modular and allow interaction and dialog with your target group on site.


We design and plan unique spatial experiences and create immersive brand experiences with a wow effect using the latest innovative technologies.

Premium Production House

The Brand Experience Specialists

Our Services

Our expert teams in the areas of “Concept, Design & Creative,” “Event Engineering,” and “Event Production” enable us to offer you the complete package for comprehensive event production. Whether you are in the concept phase or need strong production management for an on-site event, we professionally support your project from start to finish.

Concept, Design & Creation

  • Audio Design
  • Conception
  • Consulting
  • Content Design & Production
  • Design
  • DMC
  • Integration into brand strategy
  • Light design
  • Technical design
  • Video & System Design

Planning & Event Engineering

  • 3D-CAD Maps & Design
  • Event infrastructure planning
  • Feasibility studies
  • Health & Safety Management
  • RFP Creation & Evaluation
  • Sustainability consulting & planning
  • Technical consulting
  • Technical management
  • Technical planning
  • Tenders

Event Production

  • Approval procedures
  • AR / VR / XR Solutions
  • Broadcasting
  • Content Management
  • Event Directing Services
  • Event logistics
  • Event-IT
  • General contractor
  • Immersive technologies
  • Infrastructure & Overlay
  • LED & Projections
  • Light, sound & video
  • Participants Management
  • Project Management
  • Project Supervision
  • Show Direction
  • Simulation / Show programming
  • Special Experiences
  • Stage & Rigging

Your benefits at a glance

Single Source Premium Event Production.

  • One contract and point of contact for everything
  • Turn-Key Solutions at the highest level
  • Efficient and budget-conscious project organization

Flexibility & independence that pays off.

  • Scalable teams for full implementation or individual jobs
  • Genuine added value through efficient team setup
  • Integration of experts for every specialty
  • Consultation and technical planning independent of manufacturers or partners

We take responsibility and offer security.

  • Risk minimization for the entire event production
  • Highest quality standards
  • On-time delivery and transparent project management

Thinking about your green footprint?

At NIYU, we are committed to the 17 Sustainable Development Goals (SDGs) of the United Nations. We constantly strive to improve our work and take responsibility and opportunities in our daily work. Get in touch with us and we will discuss the possibilities of making your event sustainable.

Find out more

We are there for you

Curious? Then get in touch with one of
our experts now, fill out the form or send us an e-mail.


Managing Director & New Business

+49 (0)30 8471 0869-0


Managing Director & New Business

+49 (0)30 8471 0869-0


Senior Executive Producer

+49 (0)30 8471 0869-0


We look forward to getting to know you and your project and are always available for an initial exchange. Let’s get started now!