BMW Pressekonferenz at CES Las Vegas

Due to the global pandemic at the time and its impact on the Consumer Electronics Show (CES) 2022 in Las Vegas, it was decided at short notice to broadcast the press conference for the trade fair appearance in Las Vegas from the BMW Studio Next in Garching.

The challenge for this project was the very short preparation time. Initial contact was made two days before Christmas, and the press conference was broadcast on January 5, 2022. In the meantime, it was necessary to find personnel, technology, and suppliers, as well as to complete the planning. Nevertheless, NIYU.productions was committed to continuing the sustainability concept and activated local resources whenever possible.