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Porsche Taycan World Premiere

2019

The world premiere of the Porsche Taycan took place simultaneously in North America, China, and Europe. The three locations symbolically represent three paths of sustainable energy: the Niagara Falls on the border between the US state of New York and the Canadian province of Ontario for hydropower, the solar park in Neuhardenberg near Berlin for solar energy, and the wind farm on Pingtan Island, about 150 kilometers from the Chinese city of Fuzhou in Fujian province, for wind power. These natural forces, which humans experience with all their senses, are akin to the impressive power of Porsche’s first fully electric sports car. The unique triple event was broadcast worldwide via livestream.

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