BMW Vision iNext World Flight

The BMW vision vehicle iNext was unveiled in a 777F cargo plane, allowing the product presentation to travel around the world.

The challenge of this project was not only to create an extraordinary staging but also to ensure that the resulting concept was flight-ready. The entire setup inside the 777F had to be quickly and safely transformed from presentation mode to flight mode and back again. Ten hours after the plane landed, the first guests were expected – and only four hours after the last presentation at each location, the Boeing took off for the next destination. This was a technical and logistical feat that enabled a visionary vehicle and technology presentation unlike anything seen before.