Electrolux Group proudly unveiled the world premiere of the new AEG kitchen line at IFA 2024 in Berlin during a spectacular press event and at their exhibition booth. This launch represents the most significant product introduction in the brand’s history, showcasing AI-assisted cooking, stunning design, and highly energy-efficient features. The new kitchen line offers innovative solutions across every product category, including ovens, cooktops, range hoods, refrigerators, freezers, and dishwashers.
Electrolux Group is especially proud to have been part of this exceptional event once again, and were honored by a visit from Chancellor Scholz. NIYU was responsible for the technical production of the stand and managed the show direction for both the press and dealer event. This included the concept development as well as live streaming the event on LinkedIn and YouTube, ensuring a wide-reaching and impactful presentation.
“We are once again extremely happy with the support provided by NIYU for our technical production. They understood our needs and demonstrated a great ability to execute everything flawlessly. We are very pleased with our partnership with NIYU.” Caroline Rey Nyström Events Manager Europe Electrolux Group
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