WHO WE ARE
NIYU Event Production USA is the U.S. division of Berlin-based NIYU Event Production GmbH, a global engineering and technical production company trusted by leading brands worldwide.
With operations across Europe, the United States, the Middle East, China, and the Asia-Pacific region, we support U.S. clients producing shows in Europe and help German and European brands enter the U.S. market with local expertise, global consistency, and seamless technical execution.
Your transatlantic
production partner
For U.S. Brands Expanding Into Europe
- Local vendor & crew networks
- Expertise in European venue & production standards
- Multi-country engineering, logistics & permitting
- German-led planning discipline and reliability
For German & European Clients Entering the U.S.
- U.S.-based technical direction & project management
- Nationwide equipment & labor sourcing
- Compliance with U.S. codes, rigging rules & union environments
- Seamless transfer of European creative into U.S. execution
Whether your show crosses borders or continents, NIYU keeps it consistent, engineered, and flawlessly delivered.
WHAT WE DO
At NIYU, we integrate directly into your organization as your technical backbone. We adapt to your project needs and take full ownership of every technical element, from planning to load-out.
Your Integrated Technical Partner
- AV systems & technical equipment
- LED, video, playback & control systems
- Technical drawings, workflows & engineering
- Show design, cueing & showcalling
- Technical direction & production management
- Custom tools, interactive software & integrations
- Remote operations & multi-site production environments
We Fill the Gaps, You Stay Creative
We stabilize, strengthen, and complement your team so you can stay fully focused on your creative vision, storytelling, and client experience.
Your Sparring Partner – No Idea Is Too Bold
If you can imagine it, we will engineer it. We challenge, refine, and elevate ideas while finding the most efficient, reliable, and innovative path to bring them to life.
Global Network
NIYU USA is supported by our international technical ecosystem, including:
Europe: Germany HQ + EU specialist teams
United States: nationwide technical network
Middle East & GCC: Saudi Arabia, UAE, Qatar
China & Asia-Pacific: Shanghai & regional production partners
This ensures consistent engineering quality and rapid deployment across continents.
TEAM
A Growing U.S. Team: Built on Excellence
NIYU USA is expanding rapidly. While establishing our U.S. entity, we collaborate with a network of hand-selected U.S. Executive Producers, Technical Directors, and Show Leads who are among the most respected in the industry.
This hybrid model allows us to combine:
- German planning rigor
- Elite American creative & production leadership
- Deep local market knowledge
- Scalable, project-specific expertise
You get consistent NIYU quality, delivered with U.S. speed, flexibility, and local fluency.
Industries we serve
- Technology & Innovation
- Automotive
- Sports & Entertainment
- Esports & Broadcast
- Corporate & Finance
- Luxury & Retail
- Exhibitions & Trade Shows
SELECTED GLOBAL PROJECTS
- Fortune 500 Keynotes
- International Trade Shows
- Stadium & Arena Productions
- Esports Broadcasts
- Brand Activations
- Multi-site Technical Installations
Let’s build your next show
Whether you’re a global brand, production company, or creative agency bringing a bold idea to life, NIYU delivers flawless technical execution across the U.S. and worldwide.
We Are Your White-Label Agency Partner
NIYU specializes in supporting creative agencies, design studios, and production partners with discreet, seamless, white-label technical delivery, ensuring your team shines while we power the engineering behind the scenes.
We Are Your White-Label Agency Partner
NIYU specializes in supporting creative agencies, design studios, and production partners with discreet, seamless, white-label technical delivery, ensuring your team shines while we power the engineering behind the scenes.
Mike Doerfling
President & Managing Partner – NIYU Event Production USAWith more than 20 years of global technical production experience across Europe, the U.S., the Middle East, China & APAC, Mike leads NIYU’s U.S. operations with German engineering discipline and international execution power.